The PROVEN Book Writing Formula

All successful nonfiction books follow a proven book writing formula.

When I say successful, I mean they have sold millions of copies worldwide, have thousands of reviews and many raving fans.

They are the types of books that people recommend again and again. You may have heard of some of them. I’m thinking about books like…

• Profit First
• The Miracle Morning
• Building A StoryBrand
• Chillpreneur
• The One Thing

So why are books like this successful?

What do they get right?

There are 7 shifts you need to trigger to ensure that your reader has a transformational experience and takes action on what you’re teaching in your book.

Meaning that they are more likely to engage you, rave about you and recommend you.

And each of these books follows the 7 Shifts.

I’ll take one of these shifts today and show you how it works.

Each of these books solves a problem that their reader is facing.

Let me share some examples using the well-known books mentioned above.

Profit First by Mike Michalowicz

The biggest mistake that most business owners make is that they pay other people before themselves, focusing on expenses rather than profit. So, they are a slave to their business and don’t know how to make a profit.

The Miracle Morning by Hal Elrod

Most people get up in the morning on auto pilot and don’t pay attention to the mediocrity of their lives, meaning that they settle for less than they really want or can achieve.

Building A StoryBrand by Donald Miller

Many business owners struggle when they talk about their business on their website, in a pitch or at a networking event. So, their core message often gets lost or misunderstood.

Chillpreneur by Denise Duffield-Thomas

Many female business owners struggle to achieve success because they are following outdated processes set by the hustle and grind of the male entrepreneurial way, so it’s not long before they get burnt out.

The One Thing by Gary Keller

In today’s fast-paced world, we are driven to do more: to multi-task, spread ourselves too thinly, struggling to keep up with demands and do more in the time we have available. Meaning that we are generally ineffective.

Do you get my point?

When you know what problem you’re solving for your readers, you will start to trigger Shift 2 that I talk about in my latest book:

“The person or business really understands me and is speaking to my particular problems or pain points.”

You have to understand where your reader is right now – their biggest problem, issue or struggle.

Because then you can uncover what they want instead…

The promise… the transformation… the tangible results that your ideal reader wants to get from reading your book…

That’s when the magic happens!

So, you need to know how your book is going to take your readers on this journey to achieve this powerful transformation.

Let’s look at these books again…

Profit First by Mike Michalowicz gives readers a four-step formula to simplify accounting and make it easier to create and manage a profitable business.

The Miracle Morning by Hal Elrod offers six habits that you can implement before 8am in the morning that will transform your life.

Building A StoryBrand by Donald Miller shows business owners a seven-step approach to simplify their brand message and explains how to communicate this message and the value you offer to your customers.

Chillpreneur by Denise Duffield-Thomas offers lessons and advice to women, enabling them to create a business model that works for them, so they can work less and earn more.

The One Thing by Gary Keller shows you how focusing on one thing will help you to focus, reduce stress and achieve more in less time.

The Proven Book Writing Formula

There are 7 Shifts that all of these books follow that I outline in my new book, The 7 Shifts and this is an example of one of them.

Have you got your copy of The 7 Shifts yet?

You can go and get your digital copy of the book today for just $7+VAT – www.the7shifts.com.