Posts Tagged ‘niching’
Writing a book? You must do this first!
70% of my one-to-one clients are writing or have written a book. They recognise the power of being an author in the ongoing growth of their business. But the writing isn’t where it starts. Nor is it with the marketing. Before they put any words onto paper, there is one essential thing that they really…
Read MoreThis was one of my biggest challenges – what's yours?
A year ago today, I was in hospital in Peru. I had been admitted with suspected pulmonary oedema. In Cusco, some 3,400 metres above sea level, my potentially life-threatening illness was brought on by the altitude. Although it feels a tad dramatic now, with a night of struggling to breathe and a brain that felt like mush, I was glad to be taken seriously!
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