Author to Authority: Why writing a book doesn’t automatically make you an expert
For many business owners, writing a book is at the heart of their strategy for growth. It’s no secret that the more people who hear your message, the bigger impact you can make.
It’s become easier than ever to get your book out there, and a publishing deal isn’t the only way to do it professionally. And huge advancements in technology means that your message can cross continents in seconds.
Big promises such as 'write a book in a weekend' and the dream of passive income and huge sales are a huge draw. But they’re not realistic for most people. It puts you under pressure, and many would-be authors start and never finish their book, get stuck at the first hurdle, can’t find time to write, or get frustrated when they publish a book that isn’t successful.
If you’re serious about writing a book that makes an impact, shines the light on your expertise and experiences, and firmly positions you as an authority, doesn’t it make sense to do it in the best and easiest possible way?
In a new 4-part series of Facebook Lives, I explore the difference between author and authority and how those three little letters -ITY make a huge difference to the success of your book. Find out more about my sixth book, Becoming An Authority here.
Thursday 31 October 1pm – Author or authority and why does it matter?
The difference between author and author-ity and why you need to know this before you start writing
Friday 1 November 1pm – Impact, Influence and Investment
How to write a book that solidly builds your authority and what happens if you don’t
Tuesday 5 November 1pm – Time, timely and timescales
Why time is the biggest barrier for business authors and my top tips for maximising time and efficiency.
Wednesday 6 November 1pm – You and your story
Why it’s essential to put you at the heart of your book but your reader in the forefront of your mind.
When you’re ready to write your book, click here to join all the other authors self-funding their progress in a way that pretty much guarantees their future readers will love the content. And funds your publishing!