What Does a Book Mentor Do? (And Do You Need One?)

Someone recently reached out to ask if I could recommend an editor. She’d written her book – or so she thought – but deep down, she wasn’t sure it flowed well, whether the message was clear, or if it would land with her ideal reader. As I listened, it was obvious that editing wasn’t the…

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10 Essential Rules for Writing a Memoir

Writing a memoir is a deeply personal and transformative experience. It’s not just about recounting events – it’s about crafting a story that resonates with others while staying true to your emotional journey. A great memoir balances personal reflection with universal themes, creating a narrative that is both engaging and impactful. Unlike an autobiography, which…

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What You Should Know About Business Book ROI

Writing a business book is one of the most powerful tools for entrepreneurs, thought leaders, and experts to boost their credibility and grow their brands. But What Kind of Business Book ROI (Return on Investment) Can You Expect? A recent report, A Comprehensive Study of Business Book ROI, provides fascinating insights into this question. Conducted…

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The “Shitty First Draft”: Why Smart Authors Start Somewhere

If you’re writing a business-building book, you’ve likely felt the pressure to make every sentence perfect right from the start. You’re not alone. Many aspiring authors get stuck in perfectionism, thinking they need to nail everything down in the first draft. But here’s the truth: you can’t edit a blank page. The most intimidating part…

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Author Spotlight interview with Yvonne Guérineau

A personal development enthusiast, psychology graduate and experienced HR professional, Yvonne Guérineau is an expert in helping people to build positive working relationships. After working with organisations and individuals for many years, she wanted to create something that was real, lasting and physical. So she wrote her first book, People in their Element. When she…

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Author Spotlight interview with Vanessa May

Vanessa May, an executive coach, had dreamt of writing her own book for years. However, she found herself in a pattern of wanting to write, having a million ideas in her head, starting to write and then doing nothing with it. Then, a pivotal moment arrived. A colleague proudly introduced her newly published book, stirring…

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Author Spotlight interview with Joanna Gaudoin

After being asked many times if she had a book, Joanna Gaudoin resisted this process for many years, as writing is not her favourite thing. However, in 2021, she took a leap of faith and joined our Smart Author – Fast Track programme. Fast forward to November 2022, and her book, Getting On: Making work…

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How to successfully launch a book! [week 3 – Podcasts]

Last week, I attended a brilliant business event in Stratford upon Avon. Run by my go-to business mentor, Karen Skidmore, it was a great opportunity to catch up with people I hadn’t seen for years and to meet others in the flesh, who I’d only seen through the Zoom screen. Plus, it gave us an…

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