Marketing skills
6 reasons why you need to structure your book
On 1 August I started the 10,000 Word Summer Book Challenge with 4 training webinars throughout the month, and dozens of entrepreneurs challenging themselves to start or finish their book this August. Last Friday I held the second webinar and one of the topics I talked about was planning the content. If you’re like many…
Read MoreIs there still a place for books?
When I was interviewed on Katie Martin’s show on BBC Radio Solent earlier this month, where I was promoting my latest book, this is one of the questions she asked me. In today’s modern era, is there still a place for books? At the risk of feeling old saying this(!), when I was young, we…
Read More5 1/2 steps to get expert endorsements for your book
One of the questions that I get asked a lot is: ‘How do I get a ‘famous’ or ‘expert’ endorsement for my book?‘ And when I’m asked this question, my reply is to just ask them! But there is more to it than this, which is what I’ll be sharing with you in this post. Actually it’s not…
Read MoreHow does writing a book fit into your business?
There’s nothing like a bit of pressure to make you do something quickly. And this pressure enabled me to write 33,000 words for my new book in just 5 weeks. In August 2014, I launched ‘Your Book is the Hook’, six modules modelled on five years of writing four books and hundreds of blog posts. Then once people…
Read MoreStories, Truths and Lies
We’ve all got a story to tell. You don’t need to have a rags to riches story to stand out from the crowd, you don’t need to have lost or earnt a million pounds or dollars to get noticed. You just need to share your own unique story to influence, inform and inspire your clients and show them the possibilities of who they are and who they can be.
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