How does writing a book fit into your business?

There's nothing like a bit of pressure to make you do something quickly. And this pressure enabled me to write 33,000 words for my new book in just 5 weeks. In August 2014, I launched 'Your Book is the Hook', six modules modelled on five years of writing four books  and hundreds of blog posts. Then once people had signed up, I had to start writing it! And this programme has become the basis for my new book. But you might be wondering why you should write a book and how it fits into your business. Watch this video to find out why you must make a book part of your business plan!