What do you enjoy most about your work?

‘What do you enjoy most about your work?’ This was a question that I was asked by Louise Evans last week. I was in Florence for her book launch party. She asked me the question when we met for dinner a couple of days before to discuss her event. As Louise’s book mentor, I’ve supported…

Read More

How will your life lessons inspire others?

If life hasn’t taught you anything, then you probably won’t have any lessons to teach your clients. But let’s get down to reality. Life has its challenges, its ups and downs, and hey none of us know what’s around the corner. The things that have gone wrong in our lives are the things that have shaped us.…

Read More

Why market research is essential for your business and your book

When I work with clients on their book, I always suggest they do some market research to find out what their ideal readers want to get from their book. It enables them to find out what problems they’re facing, what they want instead and how the book can help them. Or they may use it…

Read More

Social media – love it or hate it?

When it comes to social media, everyone has an opinion. Do you love it or hate it? Whenever you do anything related to your business, this is part of your brand, and social media is no different. What you say online is important. Sharing too much personal stuff or being derogatory won’t always help you.…

Read More