Book promotion for non-business books

I talk a lot about writing a ‘business building’ book. That’s because many of our clients are business owners. They want their book to help them to reach more clients, make a bigger difference, as well as building their credibility and expert status. But what if you simply want to tell your story or share…

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7 ways writing a book can save you time

If I had a pound for every time someone said to me “I want to write a book, but I don’t have time to do it”, then I’d be a very rich woman! Don’t get me wrong, writing a book is a big thing to do. And sometimes it does feel hard to carve out…

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What is a business building book?

I talk a lot about writing a business building book, so I thought it might be useful to define what I mean. A business building book is one that is aligned to a business that you run already or may be focusing on a niche area where you want to get known. It’s about bring…

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Why you and your story matters

One of the reasons why some of my clients write their books is to share their story. They’ve been through experiences that will help others. They want to give people the tools that they didn’t have. It’s also cathartic to get their message down on paper. But it’s not always easy. I certainly found this…

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Are people asking for your book?

I was with a client earlier this week who’s really excited about her book. She’s had lots of people asking her for it, and now it’s time to knuckle down and get it finished. Like many of my clients, she has multiple ideas, and now she has a plan to get her book (and other…

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Physical books vs Kindle

One of the questions I’ve recently been asked about is whether you should publish a physical book vs a Kindle book. But before I answer this question, what do you prefer? Are you the sort of person who likes to hold a book in your hands, smell the ink, and feel the pages between your…

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