Why would you self-publish your book?

There is a popular misconception that traditional publishing is the best approach for your business building book. Whilst it’s great to have the kudos of being published by a traditional publisher, it’s not necessarily the best option. There are many ways you can get published these days, from the traditional route, partnership publishing, self-publishing and e-Book…

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Why you need to share your best stuff in your book

I was recently asked this question: “Why on earth would I share everything I know in my book? If I give away my best stuff, surely I’ll be giving away the crown jewels, and then no one will ever need to work with me.” It’s an interesting one isn’t it? A book is a great positioning…

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