Writing your book creates clarity in your message

I started running the 10,000 Word Summer Book Challenge on Monday morning, and initially I've been focusing on how to get started with writing your book.

Before you start to write, you need to get clear on your message. You need to know who your book is for, what your readers want to hear from you, and then you can get clear on what you're going to say.

Getting clarity of your message has multiple benefits. It will help you with your book. But it will also help with your overall communications - what you say when people ask what you do, how you present yourself via your website and social media, and how you build your community of people who can't wait to buy your book!

I recently recorded 10 videos on why you need to write your business book, and you can watch video number 2 below. This one focuses on what happens next when you're clearer on your message.