What is your book goal or vision?
What do you want it to do for you and your business?
Over the summer, we carried out a survey and asked the question:
What is your vision for your book?
- 19% want to sell lots of copies and make an income from their book
- 68% want to reach more people and make a bigger difference
- 55% want to get more speaking engagements and similar opportunities
- A whopping 71% want their book to raise their credibility as an expert and thought leader
- 52% want to attract more clients and sell 121 services/programmes/products off the back of their book
These are great things to aim towards and ones that are all achievable. (NB We gave five options, with the chance to select multiple options if you’re sat there doing the maths!)
But there are three things that I believe you need to do first if you want any hope at all of achieving any of these book goals!
1. Align your book to your business – and plan first!
I’d like to be frank. Very few people make millions from their book. But what you can do is align it to your business. Just by taking time to consider your message, get clear on what you want it to do for your business and how you can write your best content is key.
When I work with clients on a one-to-one basis, I love our planning day. We spend quality time together to work on their book. We consider who their book is for, their topic, the structure of their book, and all of those important milestones to make it happen in a timely manner.
What I love about working with clients is that realisation of their value when they start to map out their knowledge or their journey and they realise how much they actually know!
One of the comments that one of our survey respondents added was that they want their book to “pull all of my ‘expertise’ together so that what I can offer is clearer to people”. This is a great response and it relies on great planning and structuring before sitting down and writing it.
2. Be clear on what you want your book to do for your business
Aligning your message is one thing but being clear on what you want your reader to do next and how your book fits into your business is another important element.
If you want people to get in touch with you to arrange a call, then tell them how they can do this.
If you have an online programme that is the next best step, then sell it to them!
And if you want more speaking engagements, then give people the chance to book you.
But don’t just share knowledge and facts. Sharing stories, anecdotes, client case studies, your own journey and being relevant to your reader are all things that I recommend you do.
All of these examples are a great way for your reader to see how what you say actually works in practice – and how you can help them too.
These are also good ways to raise your credibility as an expert and a leader in your field.
3. Have a strong marketing plan
Lastly, it is so so SO important to have a strong marketing plan.
It’s really not enough to put your book on Amazon and sitting back, hoping someone is going to buy it. This isn’t going to sell books. It’s not going to help you to grow your business. And it’s not going to help you to attract more clients from your book. As they won’t find you.
If you want to achieve any of these visions, then you need to have a great launch plan, a great marketing plan – both pre and post launch of your book as well as when it’s published.
I often have to remind clients to both tell people about their book during the writing stage and also to keep the momentum going after they publish it, rather than being distracted by the next bright shiny object 😊 Yeah I know, we’re all guilty of this!
So I’d love to know, what is your vision for your book?
Which one of these do you resonate with the most?
What might stop you?
How can we help you?
Please do leave your comments on this blog and if you’d like help with planning, writing, publishing and marketing your book, then please get in touch to apply for a call.