The biggest challenges faced by business authors

Not knowing how to get started, finding time to write and struggling with procrastination are typically the biggest challenges that many business authors face when writing a book.

To get an update on what our authors have been saying, over the summer we ran a survey to find out what stops people from both starting and finishing their books.

Here are the main challenges that get in the way of going from idea to getting a published book in your hand.

And please do comment below if any of these resonate (or you have one we haven’t mentioned!)

I’m not sure how to get started 

Writing a book is a big thing. Unless you know what to do first and then what to do next, and in what order, it makes it tough to finish it.

So many people get started but never finish because other barriers get in the way. If this is you, you may well resonate with some of the other topics that came up in the survey.

The whole process of writing a book can be overwhelming, which is why we work with our authors through the whole journey of writing their book. At the start, we help them through our regular one month challenges, and this is also why we’ve launched our brand new mastermind group and work 121 with clients.

I worry that my book isn’t original 

Knowing your hook and what makes your book different is really important. I’m sure that you don’t want your book to be the same as someone else’s book.

Of course, you want your book to be perceived as original, but remember no one else has your experience, your story, your wisdom and can say it exactly the same as you do.

So please don’t be put off if others have written in your area of expertise – that means that people are interested in the topic!

I’m finding it hard to find one thing to write about when I know so much 

Most business authors have a plethora of information that they could share. They’ve run coaching programmes, training, presentations, talks and webinars.

Their biggest challenge is working out what to include in their book, what to leave out and whether there are multiple books they need to write. Actually once you’ve worked out the latter, it’s easier to work out what to say first. And perhaps park the rest of the information for another book!

I’m struggling to plan and structure my book 

This is one of the biggest challenges that our survey respondents are facing, and 35% of people who completed it raised this as an issue. And if you watched my interview with Nii Boi-Dsane last week, then you’ll know that he also struggled with this.

When you know what you’re writing about in your book, it makes it easier to plan and structure it.

Imagine that you’re standing in front of your ideal client(s) and talking to them.

What would you say and in what order?

What do they need help with the most?

Do you have a signature system or process that you often refer to?

What are the main turning points in your journey or story?

I am procrastinating, struggling with motivation or facing writer’s block 

I’m sure that if you’re struggling with your content or your inner critic is getting in your way, then it will be hard to move forward with your book.

If you don’t have a clear deadlines and a strong reason why you’re writing it, you may well put it off and find something easier to do instead.

If you don’t have a good plan for the structure of your book, you’ll find it tough to make the most of the time you do have available.

If you worry about whether you’re good enough, know enough or have anything like this going on in your head, then you may never get it done.

All of these are reasons why people struggle to get their book done. They simply don’t know the best thing to write next, why they’re the best person to write it, and how they’re going to make it happen.

I’m struggling to find time to write 

If you’re committed to writing a book, then you have to decide to make it a priority. And if it’s not a priority, perhaps it’s not best time to write your book.

Working out how and when you write at your best is a good starting point, and if your book is important, you may have to make sacrifices to get there.

We run our writing retreats to give people quality time to write, and our Make It Happen days give people a similar experience for one day each quarter without having to leave their office or home space.

Here are 10 of my favourite book writing tips that I shared in another blog that may also help if you’re feeling time-poor right now.

I know I need feedback but I’m scared of what people may say 

Getting feedback on your book, whether this is sharing it with a friend or getting peer review can be scary, especially if it’s the first time that you’ve shared your writing with others.

It is OK to feel that way, but if you never share your expertise, story and wisdom, then you’ll never change other people’s lives and make a bigger difference in the world.

I don’t have any peer support that I trust 

Linking closely to the last point, it’s so important to find peer support that you can trust. It’s important to find the right people to give you quality advice and also to tell them what sort of feedback you wish for. One client almost gave up on his book because of poorly executed feedback, but luckily he found us and got back on track!

This is one of the reasons why we’ve launched our Mastermind group, because we know that it gives our clients a safe space to share their writing and get feedback that will support them.

I don’t know how to get published 

There are three main ways of getting published and most business authors go down the partnership or self-publishing route. It can be a minefield to find the right editor, get the right marketing support and a ensure you have a book that you’re really proud of. And if you’re an expert in the thing you’re writing about, do you really want to be an expert in the publishing arena too?

There are various steps to take between writing your first draft and getting your book in your hand, and we help clients to navigate this maze if you’re interested in getting our support.

Contact me to find out how.

I’m not sure how to market my book and build my business from it 

This is something I hear a lot and 29% of our respondents raised this as a concern.

I see all too often that people launch their book and think that it’s time to relax, when actually this is the time that you need focus your time and energy in using your book to stand out.

When you launch your book, my biggest advice is to launch it with a bang, whether you do an Amazon launch or have a book launch party.

Consider how your book fits into your wider marketing strategy, and then you can put into place strategies to build your business from your book. That’s why the earlier challenges are important to nail before you get to this stage, and it’s also why it’s essential that you start marketing your book as early as you’re ready to do so.

How can we help you with any of these challenges?

Which of these challenges did you resonate with the most?

The good thing is that we can help you with all of these. As your book mentor, I’ll guide you through the process to go from idea to published book and all the steps in between, and we have a great team to help along the way.

Whether you work with us one-to-one or join our Group Mastermind programme, don’t let any of these challenges get in your way!

Please click this link to arrange a call to find out how we can help you.

Leave a Comment