Case studies
How to earn money as you write your book
Many people put off writing their book because they worry that it will give them less time to run and grow their business. But I don’t believe that this should be an either/or scenario. And actually, I actively encourage people to use their book to attract and serve more of the right clients as they…
Read MoreWhat makes a book unique?
Nobody wants to write a book that’s a vanity project. Or to write about something that’s been done to death many times before. Because that doesn’t add any value to you or your readers. You want to find the thing that makes you different. That makes a book unique. The hook that sets you aside…
Read MoreToo many ideas and not sure what to write about?
Six simple words. That’s all it took. For Jenny to finally realise something that people had been telling her for months. The lack of progress, going round in circles and lots of confusion were due to one thing. “I am writing the wrong book!” After attending the last writing retreat that we ran in Spain in…
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