How to successfully launch a book! [week 1]
I am getting ready to launch a second edition of Book Marketing Made Simple in September. Although the fundamentals of marketing haven't changed, the world has!
And I invite you to look over my shoulder and be a fly on the wall as I launch it. You can watch this short video to find out more about my intentions. And read on to find out more about the book.
So why this book and why now?
The rise in self-publishing means that anyone can write and publish a book. So the market is competitive. Not only do you need to write a good book, you also need to market it well to reach those who need to read it.
Digital media, technological advancements and artificial intelligence are progressing at a rapid pace, necessitating our continuous adaptation to new strategies that facilitate writing and promotion. This includes specific book related and marketing tools.
Trends have shifted. Video content and podcasts have gained popularity as effective ways to cut through the noise. It’s essential to build your own community and collaborations are essential for success.
We’ve navigated the challenges posed in the last three years, which have required us to adapt to new methods of working, networking and marketing our businesses online.
And my business has evolved in the last six years, so there are new expert tips and success stories added.
The entire book has undergone a comprehensive refresh and update. Most chapters contain new content. There's a new chapter dedicated to creating your 'street team' to maximise your book launch. There's extensive information on ensuring your book is found online. The social media chapter has been revamped, and there's expanded information on list building, creating funnels, online networking, and much more.
All of this has impacted the way I plan to launch this book.
Do you want to stand over my shoulder and watch what I do as I launch it?
Bookmark this page, be join my mailing list or connect via my socials!
This is really helpful, thank you! I’m planning to update my book this year too, so getting tips from the expert on re-launching will be brilliant! 🙂 xx
Brilliant. Thanks Christine. Let me know if there’s anything else you want to hear from me! And good luck to you.
Looking forward to learning more from you, as it is always beneficial information that you share.
Thanks Nick!
As always I’m sure this will be packed with information and will be lovely to share the journey with you. I’m pondering a second edition which brings in Feng Shui. Also wondering if I have an edition for children.
Thanks Mary! Let me know if you need any help with either project!
I admire your confidence to share what’s happening as it happens. Can’t wait to share your successful relaunch
Thanks Sheryl and thanks for being by my side as I do it!