Posts Tagged ‘thought leader’
Interview with Claire Brumby, author of The Winning Mix
Most Librotas client books tend to be either ‘how-to’ books or autobiographies. Very few successfully straddle the two. But Claire Brumby’s first book is an exception. Claire founded a multi-award winning healthier snacking brand. This led to her being invited to St James Palace, networking with royalty, pitching on Dragons Den, and rubbing shoulders with celebrities.…
Read MoreWhat is a business building book?
I talk a lot about writing a business building book, so I thought it might be useful to define what I mean. A business building book is one that is aligned to a business that you run already or may be focusing on a niche area where you want to get known. It’s about bring…
Read MoreWhy do you write?
My PR person recently asked me to create a blog about why I write for a magazine article, and I’d love to ask you the same. Whether it’s for a blog, book or a newsletter, I’d like to know your motivation and why you write. Which of these 7 reasons is why you write? Through talking with…
Read MoreWhat makes an author an expert?
I want to share an observation with you about what makes an author an expert. When I picked up a recent edition of Psychologies Magazine, almost 100% of contributors had a book to their name. Isn’t that interesting? Let’s take a specific example. I’ve been following Jason Vale, The Juice Master for a couple of…
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