Why you and your story matters

One of the reasons why some of my clients write their books is to share their story. They’ve been through experiences that will help others. They want to give people the tools that they didn’t have. It’s also cathartic to get their message down on paper. But it’s not always easy. I certainly found this…

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When should you give up on your book?

Writing a book is a tough thing to do. Whilst some find it easy, most writers struggle at some stage. I certainly have done. When you’re balancing your life, your work, your business, your family, and your health, sometimes something has to give. Keeping on top of your mojo is important. You don’t want to wait…

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How your book will help you stand out

When there are many people doing something similar to you, you may struggle to be unique and stand out. This is one of the reasons that business owners decide to write a book. One of my clients is motivated to write her book because her biggest competitor has a book coming out. Another client knows that it…

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How to create multiple streams of income from your book

I’ve said it before and I’ll say it again. Writing a book isn’t just about writing your book. It’s important to think about how you can use it as a business building tool. One way of doing this is by creating new products, programmes or events from the content, which enables you to create multiple streams…

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Join me in Spain for the writing retreat

When you write a book that is the hook to build your business, it’s not just about producing an effective marketing tool, although that’s part of it. The journey an author goes on to write the book is where the real magic happens. You are forced to gain clarity of your knowledge. It challenges you…

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How to create new opportunities by writing a book

Tonight is the second webinar in the 10,000 Word Summer Book Challenge. Just by stepping up and saying they are writing their book, many of my writers are already creating new opportunities! Actually, I could give you lots of examples of how my clients have created new opportunities – many before they’ve actually finished (and…

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Writing your book creates clarity in your message

I started running the 10,000 Word Summer Book Challenge on Monday morning, and initially I’ve been focusing on how to get started with writing your book. Before you start to write, you need to get clear on your message. You need to know who your book is for, what your readers want to hear from…

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How to write and structure an interview style book

On the ‘Ask The Book Mentor’ webinars earlier this month, Sue asked: “How do I write and structure an interview style book?” There are three main ways to structure your business building book. This is one of them. An interview style book was the format that I used when I wrote my first book, The…

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Are people asking for your book?

I was with a client earlier this week who’s really excited about her book. She’s had lots of people asking her for it, and now it’s time to knuckle down and get it finished. Like many of my clients, she has multiple ideas, and now she has a plan to get her book (and other…

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Should I write a book?

One of the questions that I’ve been asked for the Ask The Book Mentor webinars is this: Should I write a book when I’m struggling to get one-to-one clients? This is a really great question. It is difficult to know when to make the decision to write a book. Some people feel like they need to do other things before…

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