Marketing skills
Join me in Spain for the writing retreat
When you write a book that is the hook to build your business, it’s not just about producing an effective marketing tool, although that’s part of it. The journey an author goes on to write the book is where the real magic happens. You are forced to gain clarity of your knowledge. It challenges you…
Read MoreHow to create new opportunities by writing a book
Tonight is the second webinar in the 10,000 Word Summer Book Challenge. Just by stepping up and saying they are writing their book, many of my writers are already creating new opportunities! Actually, I could give you lots of examples of how my clients have created new opportunities – many before they’ve actually finished (and…
Read MoreHow to write and structure an interview style book
On the ‘Ask The Book Mentor’ webinars earlier this month, Sue asked: “How do I write and structure an interview style book?” There are three main ways to structure your business building book. This is one of them. An interview style book was the format that I used when I wrote my first book, The…
Read MoreShould I write a book?
One of the questions that I’ve been asked for the Ask The Book Mentor webinars is this: Should I write a book when I’m struggling to get one-to-one clients? This is a really great question. It is difficult to know when to make the decision to write a book. Some people feel like they need to do other things before…
Read MoreWhy would you self-publish your book?
There is a popular misconception that traditional publishing is the best approach for your business building book. Whilst it’s great to have the kudos of being published by a traditional publisher, it’s not necessarily the best option. There are many ways you can get published these days, from the traditional route, partnership publishing, self-publishing and e-Book…
Read MoreEarly bird discounts are bad for business
We’ve decided that we’re no longer offering an early bird discount for our upcoming events including our Planning and Writing mini-retreat in the UK and the Writing Retreat in Spain. That’s because we believe that early bird discounts can be bad for business!! If you’re not familiar with the term, an early bird discount is something that’s available at…
Read MoreThe author's journey – Why four authors wrote their books
At my recent book launch party, I held an Author’s Journey Spotlight section. I asked four of my clients to showcase their books, tell us why they wrote them and I thought you’d like to hear their stories. The Author’s Journey – Let me introduce my four authors.
Read More5 reasons why you need a book website
If you watched my recent Book Marketing Masterclass, you’ll have learnt 7 of the marketing strategies that you can implement to promote your book. These tips will allow you to create a buzz for your new product before you finish writing it and actually launch it. It’s essential that you get these in place now…
Read More7 simple pre-launch book marketing strategies
In their hurry to get their book written, many new authors fail to market their book until it’s finished. The impact of this is that they struggle to get sales, fail to build momentum, and don’t create a buzz with their book. The more http://healthsavy.com/product/xenical/ people who know that your book exists – even before…
Read MoreMy first book launch party
Five years ago today I held the book launch party for my first book. An exclusive do in a lovely hotel, preceded by an appearance on local TV, made it a great day! With more than 70 people in the room, and the chance to share my story and experiences, this book put me and my business on the map.…
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