Marketing skills
Writing a book ROI
When you make the decision to write a book, there’s an elephant in the room… How are you going to get a return on your book investment? Nick Fewings was recently telling me about the success he’s had since launching Team Lead Succeed in March 2022. I invited him to have a chat with me…
Read MoreShould you give away a free book?
Why would you give away a free book? My top tip for day 26 in the Book Marketing Challenge is to give away free copies of your book. What do you think about this strategy? Are you horrified or does it make some sense? Writing a book to build your business isn’t just about making money from…
Read MoreWhat is a business building book?
I talk a lot about writing a business building book, so I thought it might be useful to define what I mean. A business building book is one that is aligned to a business that you run already or may be focusing on a niche area where you want to get known. It’s about bring…
Read MoreWhen do you need to start marketing your book?
One of the things that many people don’t think about when they start to write their book is marketing it. They start with an idea, they may well plan it out, develop their structure and then they begin writing their book. Many brilliant authors fail to market their book until the writing is well underway.…
Read MoreHow to get referrals from your book
A book is a brilliant tool if you want to get more business referrals. But having a dream to write a book is one thing, and putting your ideas into action is another! The main problem with many business authors is that they have lots of ideas. They don’t know how to pick the right message.…
Read MoreHow to build the know, like and trust factor
You may be wondering how you’re ever going to find time to write your book. It feels like another milestone to achieve. How are you going to manage it alongside everything else in your business? You’ve got your head down focusing on your marketing and doing everything you feel that you should be doing to get…
Read More5 reasons why most business authors fail
Writing a book doesn’t guarantee your success. Just putting your words down on paper and hoping that it will help you to attract more clients isn’t going to cut it. And actually most business authors and their books fail. Why you may ask? Here are 5 reasons why most business authors fail They write their book…
Read MoreWhy you and your story matters
One of the reasons why some of my clients write their books is to share their story. They’ve been through experiences that will help others. They want to give people the tools that they didn’t have. It’s also cathartic to get their message down on paper. But it’s not always easy. I certainly found this…
Read MoreHow your book will help you stand out
When there are many people doing something similar to you, you may struggle to be unique and stand out. This is one of the reasons that business owners decide to write a book. One of my clients is motivated to write her book because her biggest competitor has a book coming out. Another client knows that it…
Read MoreHow to create multiple streams of income from your book
I’ve said it before and I’ll say it again. Writing a book isn’t just about writing your book. It’s important to think about how you can use it as a business building tool. One way of doing this is by creating new products, programmes or events from the content, which enables you to create multiple streams…
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