Are you feeling time poor, stretched to your limit and know you need to have a more effective way to market your book, yourself and your business?
Perhaps you have thought about writing a book or have started writing it, but now the book writing process seems to be getting in the way of marketing, rather than making life easier?
First of all, you are not alone. On our recent writing retreat, I was talking with a client who was feeling completely exasperated at the thought of having to both write her book, and also ramp up her marketing all at the same time.
As we sat by the pool chatting, I found myself sharing some useful tips, and would like to take a moment to share them with you.
I assume, that like my client, you have some kind of presence on social media. You probably have a website and go networking. You’re likely to be having some success with your marketing but you know it could be better and more consistent.
I believe that if you’re really savvy, the book writing process can enhance your marketing message while you are writing it. And then this can become a separate product to market once you’ve finished and published it.
So how do you keep your book marketing simple?
Here are three simple book marketing tips to help you to save time and make it easy for you to market your book and your business. AND write your book at the same time!
Step 1 – Align your message
It’s easier when everything is aligned. Make sure the message in your current book is aligned and works with your overall marketing message.
Now it can be a bit uncomfortable if you discover that your message is not aligned. But trust me, if this is the case, it is better to know this earlier rather than later. You may find that you’re writing the wrong book or you’re marketing to the wrong client. Either way, once resolved, you will have a far more effective marketing process.
So, how do you align your message?
1. First I suggest you focus on these three points:
a) Your ideal client and reader – who are they, what do they do, etc?
b) Their problems – what are they struggling with and where do they need help?
c) Your solution – how can you help them further?
2. Update your website with your marketing message, which will be aligned to the insights you’ve had in the first point.
3. Consistently use the same message across all of your marketing platforms, including networking events, so that people get to know what you can do, and how you can help them and their contacts.
This information will help you to mould your book, as well as become part of a marketing plan.
Step 2 – Raise your profile
The second thing I suggested she did was to think about her presence and where she wants to be found.
For this lady, her clients are likely to be in the corporate arena, so it makes sense for her social media focus to be on LinkedIn.
Think for a minute. Where are you clients most likely to hang out? Then start there first. Once you have one platform mastered, you can then develop others.
You can find out more about this in my book, Book Marketing Made Simple.
Here are four things I suggested my client do:
- Update her headline so that people know how she helps clients rather than her job title.
- To review her biography so that it’s aligned to her business goals and her book.
- Post regular updates.
- Start blogging on the platform to share longer pieces of work. (NB She doesn’t currently blog on her website, so this is another thing to consider).
Step 3 – Develop your systems
The third thing that I suggested to her was to think about her systems. Marketing can feel overwhelming when you don’t have the systems in place to make it easy.
One great resource I shared with her – which is in chapter 5 of Book Marketing Made Simple – is an editorial calendar. I talked her through my strategies that makes it easy for me to write quick blogs, develop my content, share this content regularly, and build my following on social media and via my mailing list.
I also talked about the social medial scheduling tools, that can save you time and energy when you already have content to share.
Developing systems doesn’t have to be complicated. A simple spreadsheet and diary is all that I use. Whenever I write a blog, I create four or five different status updates that could accompany that post and then schedule them across different platforms at different times.
You don’t have to create new content all the time either. I’m often inspired by conversations like this. You will also probably find that content from your book will become blogs or videos (or blogs may become content for your book), and those then become part of your marketing content.
What can you do next?
There are so many things that you can do to market your business and book. What you decide to do really depends on where you are on your journey as an author.
There are podcasts, lead magnets, mailing list, Facebook lives, exhibitions, speaking and so much more. It helps to start with the first step and build on that further.
If you’re also thinking: “How do I market my book and my business and write at the same time?”, then I suggest you get your copy of Book Marketing Made Simple at Amazon or order your signed copy direct at www.bookmarketingmadesimple.com.
What will your first step be?
Please let us know by commenting on this blog.