What makes a good book title?

I was recently agonising over the book title for my next book. I had a working title, but as I did my final edits, I found it didn’t fit anymore, and I was starting to call it ‘The Book With No Name‘. Although I had many ideas, none of them were giving me the wow…

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How to organise a book launch party

I recently held the book launch party for my fourth book, The Mouse That Roars: A Shy Girl’s Guide To Living Courageously. You could say that I’m a seasoned hand now it’s my fourth book, but I like to mix things up and do things differently each time. At the time of writing this blog…

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7 simple pre-launch book marketing strategies

In their hurry to get their book written, many new authors fail to market their book until it’s finished. The impact of this is that they struggle to get sales, fail to build momentum, and don’t create a buzz with their book. The more http://healthsavy.com/product/xenical/ people who know that your book exists – even before…

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My first book launch party

Five years ago today I held the book launch party for my first book. An exclusive do in a lovely hotel, preceded by an appearance on local TV, made it a great day! With more than 70 people in the room, and the chance to share my story and experiences, this book put me and my business on the map.…

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10 strategies to market your book online

There must be 101 ways to market your business book, and you don’t have to wait until you’ve finished it to start. Actually the earlier you begin to promote your book and tell people about it, the more motivated you will be to actually finish it! My clients and I usually start working together from day one.…

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The secrets of an effective marketing system

Over the last two weeks I’ve been skiing in Austria, and unless you are a personal Facebook friend, you probably wouldn’t have known that I was out of the country. One of the things that I instill into my clients is having systems in place that work when you’re not around. Because if you are having a much needed…

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What happens at a book launch party?

This week I am delighted to announce the launch of my new book ‘Your Book is the Hook’ – and I’m having a party to celebrate! I’ve been asked what happens at a book launch party, so I thought I’d use this opportunity to tell you what takes place, and give you some tips to organise your own bash! What…

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