Posts Tagged ‘your book is the hook’
What makes a book unique?
Nobody wants to write a book that’s a vanity project. Or to write about something that’s been done to death many times before. Because that doesn’t add any value to you or your readers. You want to find the thing that makes you different. That makes a book unique. The hook that sets you aside…
Read MoreWhat makes a good book hook?
My nephew is almost 12. Recently, over lunch whilst we were in France, we were chatting about books. At the time, I was judging the entries for the Page Turner Awards. And he asked me how I was getting on. Our discussion led to me asking him what he thinks makes a good book. Currently…
Read MoreHow to make an impact with your book cover, title and the first few words!
Throughout August, we’ve been running the 10,000 Word Summer Book Challenge. We’ve had dozens of clients who have been working on their book; some in the early stages and others finishing their manuscript. The second webinar of the month was an ‘Ask The Book Mentor’ session, and I was asked the following question: How do I…
Read MoreShould you give away a free book?
Why would you give away a free book? My top tip for day 26 in the Book Marketing Challenge is to give away free copies of your book. What do you think about this strategy? Are you horrified or does it make some sense? Writing a book to build your business isn’t just about making money from…
Read MoreWhy your book needs Amazon reviews
I was recently recommended a book by a member of my community, and automatically went onto Amazon to find it. Although it was only recently released, it had no Amazon reviews. Putting your book on Amazon and hoping isn’t enough if you want it to build your business. And I’m sure that you want to sell…
Read MoreYour book is the hook
The most important thing about writing a book is writing the right book. The right book is the one that will help you to build your business. You need to find your unique hook that enables you to stand out from the crowd, capture your reader’s attention, and makes an impact with those who need to hear…
Read MoreHow your book will help you stand out
When there are many people doing something similar to you, you may struggle to be unique and stand out. This is one of the reasons that business owners decide to write a book. One of my clients is motivated to write her book because her biggest competitor has a book coming out. Another client knows that it…
Read MoreHow to create multiple streams of income from your book
I’ve said it before and I’ll say it again. Writing a book isn’t just about writing your book. It’s important to think about how you can use it as a business building tool. One way of doing this is by creating new products, programmes or events from the content, which enables you to create multiple streams…
Read MoreShould I write a book?
One of the questions that I’ve been asked for the Ask The Book Mentor webinars is this: Should I write a book when I’m struggling to get one-to-one clients? This is a really great question. It is difficult to know when to make the decision to write a book. Some people feel like they need to do other things before…
Read MoreHow to organise a book launch party
I recently held the book launch party for my fourth book, The Mouse That Roars: A Shy Girl’s Guide To Living Courageously. You could say that I’m a seasoned hand now it’s my fourth book, but I like to mix things up and do things differently each time. At the time of writing this blog…
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