Your book is the hook

The most important thing about writing a book is writing the right book. 

The right book is the one that will help you to build your business. You need to find your unique hook that enables you to stand out from the crowd, capture your reader's attention, and makes an impact with those who need to hear your message.

But it's not always easy to find the right idea. There may be lots of things going on in your head, and you've got to pick the right one for now.

If you do have multiple ideas, here's my advice. I suggest that you pick the one that you think will make the biggest impact on your business right now. Ideally choose the one that answers your client's biggest problems. If you never choose an idea, then you'll never get your book off the starting blocks. And you can always write another book later!

What do you want to get known for?

When I work with clients, one of the first questions I ask to help them to choose the right book and idea is this: What do you want to get known for?

You need your book to help you to align everything that you do and then leverage your expertise. This will help you to use your book as a brilliant business building tool.

This is exactly why I wrote my third book, Your Book is the Hook (go here to get your personalised signed copy).

Your Book is the Hook takes you through my six step process that shows you how to write the right book. I start with how to develop your idea, planning your book and writing it. Then I focus on the publishing methods and different ways to market your book. In my view the thing that makes it different is that it concentrates on the business building elements of your book, and it's not just about writing it!

What is the hook that makes your book different?

There's really no point in regurgitating everything else that has been written on your topic. Finding your own unique angle and hook is the thing that will ensure that it works for your business.

Watch the video below for the tenth and final reason why I believe you need to write a book. You can watch the other nine videos on my YouTube channel and please like and share!