Book marketing
How to successfully launch a book [week 4 – the sum of small efforts]
Robert Collier said “Success is the sum of small efforts, repeated day in and day out”. It’s the quote that came to me earlier this week and you could apply this philosophy to the process of writing or marketing your book. I’d like to start with a reality check. Although I have set aside some…
Read MoreHow to successfully launch a book! [week 3 – Podcasts]
Last week, I attended a brilliant business event in Stratford upon Avon. Run by my go-to business mentor, Karen Skidmore, it was a great opportunity to catch up with people I hadn’t seen for years and to meet others in the flesh, who I’d only seen through the Zoom screen. Plus, it gave us an…
Read MoreHow to successfully launch a book! [week 2 – endorsements and book reviews]
Thanks so much for your positive feedback following last week’s blog. I am giving you the chance to look over my shoulder as I launch the second edition of Book Marketing Made Simple! You can view the first post here. This week, I have created the marketing plan, with three key areas for launch over…
Read MoreHow to successfully launch a book! [week 1]
I am getting ready to launch a second edition of Book Marketing Made Simple in September. Although the fundamentals of marketing haven’t changed, the world has! And I invite you to look over my shoulder and be a fly on the wall as I launch it. You can watch this short video to find out…
Read MoreHow to recoup your book investment
Writing a book is never just about writing a book when I work with my clients. It’s all about writing the book that’s going to get you the best results. Let me give you an example. In 2020, I worked with Sarah Hamilton-Gill. I mentioned Sarah in my recent video training, ‘15 Ways you can Grow…
Read More5 Step Synopsis Formula
There it is. Finally, your book is up on Amazon and bookstores worldwide. You feel proud. Excited. Being published was going to make all the difference. But then nothing happens… You’ve spent blood, sweat and tears on a book that is hardly getting sales. Why? The synopsis wasn’t right – i.e., the blurb that goes…
Read MoreGuest blog: 5 social media tips by Karen Duncan
Thank you to Karen Duncan for sharing her top social media tips for authors in this guest blog. Over to you Karen! 5 Things to Consider Before You Press Post on Social Media If you’ve taken the time to write a fantastic post then you can take a little longer to make sure it’s the…
Read MoreThe 80% is about showing up
Imagine an iceberg. A small piece is visible just above the water. Below the waterline, there is a bigger structure making up the whole. It is likely that 80% of the iceberg is invisible if you were looking from above. This is the 80% that you need to know about! An often used metaphor in…
Read MoreGet started with your podcast: Interview with Steve Randall
For many authors, having a podcast is a great partner to a book. It can be used to promote your book, where you can share some of your content. Or you could even use it to record interviews that could later become a book… I recently interviewed podcast expert, Steve Randall to get his advice…
Read MoreDo you have bragging rights?
There’s been an image going around Facebook recently that says: “If I do a job in 30 minutes, it’s because I spent 30 years learning how to do this in 30 minutes. You owe me for the years not the minutes”. Food for thought in my view. So often, we forget the value of what…
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