Ready to discover your sweet spot?

Are you ready to discover your sweet spot? 

Jane is struggling in her business. She loves what she does, but needs to attract more clients. She has a big dream for helping people and making a difference, and isn’t sure where to go to find those who need her.

In exploring what’s next, Jane realises she has a dilemma. She is a fabulous coach, NLP practitioner and hypnotherapist. She also knows that she needs to niche but she is scared stiff about doing this. She is worried that if she just concentrates her efforts on working with one particular group of people she might fail. In her mind she’s thinking ‘what if I choose the wrong type of client?’ and ‘what happens if it doesn’t work?’ Part of her feels that it is counter-intuitive to restrict the people she works with, but she also knows deep down where she gets her best results and the type of people that she loves to work with.

On top of this, she knows that her life experience will help her to get work with this group of people.  She has gone through a tough time in the past, but on the flip side she knows that her life path would have been very different if she hadn’t experienced this time in her life. She knows that these situations will enable her to understand what her clients are going through, help her to empathise with their challenges, and build her credibility in her field.

What Jane is looking to discover is her sweet spot. 

When I interviewed Steve Marriott for my first book, The Secrets of Successful Coaches, he shared with me the concept of finding your sweet spot.  It’s that thing that you do effortlessly, and importantly that thing that makes the biggest difference to your client – and helps you to create a sustainable business too.

When you find your sweet spot, you will not only be able to do the thing that you love to do – the one that comes naturally to you – you will be able to play to your strengths, develop your passions and grow your business.

You will be able to:

1. Build a community of people who love what you do 

You can create a community of people or a tribe who love what you do by offering a freebie that your clients want – one that solves one of their problems or helps them to get a better result. You can also translate this to getting noticed online through the way you engage with your community and build relationships. This then helps you to build a list of targeted prospective clients where you can not only share great content and advice, but give people a chance to find out more about how you can help them.

 2. Develop a message that wows 

If you are finding that your message is a bit hit and miss at the moment, you may be missing the mark or being too general in your offering. When you find your sweet spot, you can hone your message, develop your elevator pitch, and make sure that your website talks directly to your perfect client.

3. Share information that resonates 

When you get to know your clients on an intimate level, you will understand what keeps them awake at night and find out more about their troubles.  This in turn will allow you to reach these people, for example by writing blog posts that gets to the heart of their issues, creating videos that support them, and speaking at the events where they are likely to show up. 

4. Create a system that works 

Working with a specific group of clients over again means that you’ll be covering similar information with different people. So this allows you to create your own signature system that works and tools that add value, both of which enables you to get known for what you do, receive referrals and (importantly) get brilliant results with your clients.

5. Produce information products and services that sell 

The most successful business owners sell more than their one to one time; they have multiple levels of products and services that they offer to their clients.  Once you have nailed what people want, you’ll be able to develop ways to do this and build your credibility in your field.  Whether you write a book, run an online programme or develop an event, knowing that your clients want this offering is the next step to success.

Want to discover your sweet spot? 

It’s not enough to be fabulous at what you do; the strategic business actions that you apply alongside this are the ones that will get you the best outcomes.

Your clients want to know what you offer in terms of the result they get from working with you. They want to know the solution of what you do, so the clearer you are on your thing, where you are an expert and what you want to get known for, the easier it is for you to articulate this to your clients.

It also makes it easier for you as it streamlines what you do, and it makes marketing so much easier. Ultimately, if you are like Jane and are struggling to grow your business, it will allow this to happen.

To find out more about how you can develop your sweet spot, contact me today for a free discovery call and let me show you how.

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I’d love you to leave your comments and please tell me whether you have discovered your sweet spot!