Your book is the hook

The most important thing about writing a book is writing the right book.  The right book is the one that will help you to build your business. You need to find your unique hook that enables you to stand out from the crowd, capture your reader’s attention, and makes an impact with those who need to hear…

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How to get referrals from your book

A book is a brilliant tool if you want to get more business referrals. But having a dream to write a book is one thing, and putting your ideas into action is another! The main problem with many business authors is that they have lots of ideas. They don’t know how to pick the right message.…

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5 reasons why most business authors fail

Writing a book doesn’t guarantee your success. Just putting your words down on paper and hoping that it will help you to attract more clients isn’t going to cut it. And actually most business authors and their books fail. Why you may ask? Here are 5 reasons why most business authors fail They write their book…

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How will your life lessons inspire others?

If life hasn’t taught you anything, then you probably won’t have any lessons to teach your clients. But let’s get down to reality. Life has its challenges, its ups and downs, and hey none of us know what’s around the corner. The things that have gone wrong in our lives are the things that have shaped us.…

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When should you give up on your book?

Writing a book is a tough thing to do. Whilst some find it easy, most writers struggle at some stage. I certainly have done. When you’re balancing your life, your work, your business, your family, and your health, sometimes something has to give. Keeping on top of your mojo is important. You don’t want to wait…

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The author's journey – Why four authors wrote their books

At my recent book launch party, I held an Author’s Journey Spotlight section. I asked four of my clients to showcase their books, tell us why they wrote them and I thought you’d like to hear their stories. The Author’s Journey – Let me introduce my four authors.

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Why you need to share your best stuff in your book

I was recently asked this question: “Why on earth would I share everything I know in my book? If I give away my best stuff, surely I’ll be giving away the crown jewels, and then no one will ever need to work with me.” It’s an interesting one isn’t it? A book is a great positioning…

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Idea to first book in 4 months – Helen Monaghan's story

I wouldn’t be able to do the work I do, helping others to write and create their life changing books, without the people who want to write them, my clients! As it’s been a while since I shared a success story, this week I’d like to introduce you to Helen Monaghan, a rising star, inspirational…

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Is there still a place for books?

When I was interviewed on Katie Martin’s show on BBC Radio Solent earlier this month, where I was promoting my latest book, this is one of the questions she asked me. In today’s modern era, is there still a place for books? At the risk of feeling old saying this(!), when I was young, we…

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What happens when you write a book

At 11am today I rushed to the door as I heard the post land on the mat. In the pile of mail was a parcel for me containing the first copy of my new book. You’d have thought that as this is my third book, I wouldn’t have had a thumping heart and butterflies as I…

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