5 reasons why most business authors fail

Writing a book doesn’t guarantee your success. Just putting your words down on paper and hoping that it will help you to attract more clients isn’t going to cut it. And actually most business authors and their books fail. Why you may ask? Here are 5 reasons why most business authors fail They write their book…

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How to get ROI from your book

Have you ever thought about how you’ll get a ROI (return on investment) from your book? Writing a book can be scary in terms of the time, money and the energy it takes to write it – and that’s without the little voices that might get in the way! This puts many people off getting started.…

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The problem with running a writing retreat

It’s Sunday morning and it’s 3.30am. I wake up suddenly and it’s quiet, too quiet and the room is pitch black. The silence is occasionally interrupted by a donkey baying in the distance. And then my mind starts whirring, ideas flying around in my creative brain. After 30 minutes of thinking, I know I have…

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How will your life lessons inspire others?

If life hasn’t taught you anything, then you probably won’t have any lessons to teach your clients. But let’s get down to reality. Life has its challenges, its ups and downs, and hey none of us know what’s around the corner. The things that have gone wrong in our lives are the things that have shaped us.…

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Why you and your story matters

One of the reasons why some of my clients write their books is to share their story. They’ve been through experiences that will help others. They want to give people the tools that they didn’t have. It’s also cathartic to get their message down on paper. But it’s not always easy. I certainly found this…

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How your book will help you stand out

When there are many people doing something similar to you, you may struggle to be unique and stand out. This is one of the reasons that business owners decide to write a book. One of my clients is motivated to write her book because her biggest competitor has a book coming out. Another client knows that it…

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Join me in Spain for the writing retreat

When you write a book that is the hook to build your business, it’s not just about producing an effective marketing tool, although that’s part of it. The journey an author goes on to write the book is where the real magic happens. You are forced to gain clarity of your knowledge. It challenges you…

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How to create new opportunities by writing a book

Tonight is the second webinar in the 10,000 Word Summer Book Challenge. Just by stepping up and saying they are writing their book, many of my writers are already creating new opportunities! Actually, I could give you lots of examples of how my clients have created new opportunities – many before they’ve actually finished (and…

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Writing your book creates clarity in your message

I started running the 10,000 Word Summer Book Challenge on Monday morning, and initially I’ve been focusing on how to get started with writing your book. Before you start to write, you need to get clear on your message. You need to know who your book is for, what your readers want to hear from…

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How to write and structure an interview style book

On the ‘Ask The Book Mentor’ webinars earlier this month, Sue asked: “How do I write and structure an interview style book?” There are three main ways to structure your business building book. This is one of them. An interview style book was the format that I used when I wrote my first book, The…

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