Posts by Karen
Author Spotlight interview with Vanessa May
Vanessa May, an executive coach, had dreamt of writing her own book for years. However, she found herself in a pattern of wanting to write, having a million ideas in her head, starting to write and then doing nothing with it. Then, a pivotal moment arrived. A colleague proudly introduced her newly published book, stirring…
Read MoreHow to successfully launch a book [week 6 – Amazon tips]
There are two types of people who need to be able to discover your book: 1. Those who already know you – clients, prospective clients and those you will likely nurture as you write your book. 2. Those who don’t know you yet – the chances are that your book solves a problem they are…
Read MoreHow to successfully launch a book [week 5 – pre-launch book marketing]
Too many people hold back from writing their books because they can’t see how they can reap the rewards until their book is published. And then they get excited when I tell them about the possibilities and how pre-launch book marketing fits in! Others see writing as a big task that’s all on them. And…
Read MoreHow to successfully launch a book [week 4 – the sum of small efforts]
Robert Collier said “Success is the sum of small efforts, repeated day in and day out”. It’s the quote that came to me earlier this week and you could apply this philosophy to the process of writing or marketing your book. I’d like to start with a reality check. Although I have set aside some…
Read MoreAuthor Spotlight interview with Joanna Gaudoin
After being asked many times if she had a book, Joanna Gaudoin resisted this process for many years, as writing is not her favourite thing. However, in 2021, she took a leap of faith and joined our Smart Author – Fast Track programme. Fast forward to November 2022, and her book, Getting On: Making work…
Read MoreHow to successfully launch a book! [week 3 – Podcasts]
Last week, I attended a brilliant business event in Stratford upon Avon. Run by my go-to business mentor, Karen Skidmore, it was a great opportunity to catch up with people I hadn’t seen for years and to meet others in the flesh, who I’d only seen through the Zoom screen. Plus, it gave us an…
Read MoreHow to successfully launch a book! [week 2 – endorsements and book reviews]
Thanks so much for your positive feedback following last week’s blog. I am giving you the chance to look over my shoulder as I launch the second edition of Book Marketing Made Simple! You can view the first post here. This week, I have created the marketing plan, with three key areas for launch over…
Read MoreHow to successfully launch a book! [week 1]
I am getting ready to launch a second edition of Book Marketing Made Simple in September. Although the fundamentals of marketing haven’t changed, the world has! And I invite you to look over my shoulder and be a fly on the wall as I launch it. You can watch this short video to find out…
Read MoreHow can a book mentor help you?
A giant engine in a factory had failed. The owners spoke to many people to solve the problem, but no one could tell them what to do to fix it. Eventually, they brought in an old man who had been fixing engines for many years. He inspected the engine for a moment or two, then…
Read MoreYour book writing team
There’s a romantic and whimsical notion that you can hide away in an attic or escape to a cabin in the woods… And emerge a few months later with a beautifully crafted manuscript ready to be published… But the reality is very different. For starters, very few people have the luxury of being able to…
Read More