Posts by Karen
The problem with Parkinson’s Law
Last week I set aside three days for the final sprint to finish editing my latest book. It had been almost there since before Christmas, and for many reasons, I hadn’t quite reached the end point. But I really had to force myself to sit at my desk and do it! On Tuesday, a pre-planned lunch…
Read More5 Step Synopsis Formula
There it is. Finally, your book is up on Amazon and bookstores worldwide. You feel proud. Excited. Being published was going to make all the difference. But then nothing happens… You’ve spent blood, sweat and tears on a book that is hardly getting sales. Why? The synopsis wasn’t right – i.e., the blurb that goes…
Read MoreAuthor Spotlight interview with James Morehen
When James Morehen decided to write his book, The Performance Nutritionist, before he spent time and energy creating it, he wanted to find out that people wanted to read it. But he had a strong hypothesis. He had identified that there are 3000 nutrition graduates each year. However, there are only a hundred or so…
Read MoreAuthor Spotlight interview with Richard Brook
Richard Brook describes his author’s journey like taking a massive weight off his mind. In this Author Spotlight interview with Sheryl Andrews, he shares his book writing journey and how writing his book has helped him to fulfil his creative destiny. He gives examples of how it has helped to increase his credibility. And why…
Read MoreAuthor Spotlight interview with Nasser Abouzakhar
Nasser Abouzakhar says that writing a book is like reaching the top of a high mountain like Kilimanjaro after a pleasant and challenging journey… In this Author Spotlight interview, Nasser talks to Sheryl Andrews about the highs and lows of his book writing journey, and how the climb was worth it. His book Real Estate…
Read MoreAuthor Spotlight interview with Mark Billage
When Mark Billage started writing his book last year, there were a couple of questions that went through his mind: Have I got something to say? Can I write a book? In the latest Author Spotlight interview, Mark talks to Sheryl about his voyage of discovery, and I’m pleased to say that the answer to…
Read MoreAuthor Spotlight interview with Nick Fewings
As a speaker, Nick Fewings is often asked whether he has a book. As it’s assumed and expected. And Nick’s answer was always no. With 30 years’ experience of working with teams all around the world, he had plenty of content but not enough time. Although that changed in March 2020! Like many of the…
Read MoreAuthor Spotlight interview with Ashley Wong and Alan Walton
I was recently asked to give a talk on marketing, which I named ‘Beyond the Book’. Because my best piece of advice is to start marketing your book from the moment you start writing it. If not before! When you start to talk about your book and do your research in the early stages, you…
Read MoreAuthor Spotlight interview with Sarah Chapman
Many people feel that you have to say something new when you write a book. I don’t agree with this. Because we all have a different approach, unique stories and the ability to engage our audience in different ways. BUT you do need to find a hook that wows your audience. When Sarah Chapman signed…
Read MoreAuthor Spotlight interview with Dr Carol Samuel
The start of the pandemic last year prompted many people to decide to write a book and today’s featured author is one of these. After her book had sat in her head for the best part of 10 years, Dr Carol Samuel made the decision to write her book, The Tenacious Student. At the same…
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