Marketing skills
The number one attribute you need to run a business
What’s the number one skill you need to run a business? Is it about being a great practitioner? Is it about knowing the business stuff? Or is it something else? The number one ability that business owners must have is courage – and oodles of it. Yes it is great to know what to do…
Read MoreThere is no such thing as a free lunch
One of the upsides of the internet is that you get access to more information than ever. And most of it is free.
You want new marketing tips; then you go onto Google.
You want to get social media strategies; then you can download a free e-book.
You want business advice, and many people will give you their time for free.
But there is no such thing as a free lunch.
Read MoreWhen is a special offer not a discount?
I recently received a Facebook message from Mhairi Gordon-Preston, a fellow coach who I have known for many years, and finally met whilst I was speaking at a Cheshire Winning Women event last year. Mhairi asked ‘Do you have articles or other resources on how to create special offers that aren’t discounts, please?‘ and I…
Read MoreReady to discover your sweet spot?
Are you ready to discover your sweet spot? Jane is struggling in her business. She loves what she does, but needs to attract more clients. She has a big dream for helping people and making a difference, and isn’t sure where to go to find those who need her. In exploring what’s next, Jane realises…
Read MoreWhy doing everything by yourself won't work
It can be a catch 22 situation when you start out in business. You don’t have any money to invest in your development but you aren’t making any money either. But if you don’t know the short cuts and strategies at work, where will that leave you? Doing everything by yourself won’t work.
Read More6 Ways to get the Wow Factor on the Web
Are you on the front page of Google? If you search for your profession and locality on Google, how many search results are displayed on your screen? If you’re not sure of your competition, when I search for Business Coach Portsmouth, there are 1,480,000 results! And yes I am on the front page 🙂 So…
Read MoreThe simplest things make the biggest difference
I teach business owners how to stand out. But it’s not about being bold, brash or famous, it’s about the simple things that they can do differently. Those things that make the biggest distinction to their business. Many people try to over complicate things with intricate messages, long and complex elevator pitches, and confusing web…
Read MoreHow to avoid the time for money trap
It’s incredible how many business owners are always on a treadmill to earn more money. Chasing clients, wanting to reach more prospects and bring more cash into their business. Working one on one with their clients and always busy.
And when you are busy, you probably don’t have time to attend networking events, keep in touch with your prospects or connect online. And then suddenly you find that your diary is empty and you have to start all over again.
Read MoreWhy newsletters don’t work
Newsletters don’t work anymore. No one will go to your website and sign up for your newsletter. Sorry but it’s true. Although I agree that you need to build your list and create a community to grow your business, we are overwhelmed by information these days. And unless you are offering high value content, you’ll…
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